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Brand : BVG
Student Work / Integrated campaign

Duolingo Learn My Language – Pushing for positive change.


With English being a global language, English speakers often do not see the need to learn another language. While in some cases the reason for this is certainly plain laziness, in others it’s a more serious issue : native English speakers who think that foreigners should speak “their“ language – and not the other way around – is a form of xenophobia.


Turning Duolingo into a platform where language learners can push each other to learn their language for the cause of fighting xenophobia.

Campaign Details

Language learners on Duolingo will get the chance to compose a motivational note in their native language after finishing their daily lessons. Using the hashtag #learnmylanguage these notes will be sent as push notifications to other learning this language. This way, #learnmylanguage will turn from an expression used by English natives who demand others learn “their” language, into an expression that generates mutual motivation to learn each other’s language.


This is student work. Names, characters, brands, places and incidents either are products of the author’s imagination or are used fictitiously. This work is designed to showcase the student’s ability to work with real world brands in real world applications, any resemblance to actual events, brands, campaigns, locales or persons, living or dead, is entirely coincidental. This presentation is meant for educational purposes only.